Our Vision
Empowering humanity through ethical, accessible, and impactful AI.
At The Woolooloo Company, we envision a future where artificial intelligence is not just a tool for the elite, but a powerful force for good — driving meaningful change in everyday lives, nurturing safer digital spaces, advancing sports intelligence, and transforming the potential of small businesses.
Our goal is to democratize AI and embed it at the heart of human-centered innovation across the globe.
Our vision is rooted in where we came from. Here’s how it all began…
Our Origin Story
The Woolooloo Company was born out of a simple, powerful idea:
that artificial intelligence should serve humanity — not the other way around.
Founded by Professor Dustin van der Haar, a Fulbright-Emory Distinguished Chair, NRF-rated researcher, and Head of the Academy of Computer Science and Software Engineering, the company draws on more than a decade of pioneering work in applied AI.
Since beginning his journey in 2009, Dustin has dedicated his academic and professional life to one mission—building AI that sees, understands, and uplifts people. What began as an academic pursuit evolved into a company with global reach.
The Woolooloo Company has developed AI solutions to protect school children online in the UK, USA, and beyond.
It has powered elite cricket performance tools used in India and the UK, and created cutting-edge brand recognition systems.
It now leads the charge in transforming sports analytics for South African high schools and bringing AI capabilities to SMMEs—helping local businesses thrive in a digital world.
Rooted in research, driven by empathy, and inspired by real-world challenges, The Woolooloo Company is redefining what AI can be: inclusive, impactful, and deeply human.